Hemingway once wrote a six-word story.
He called it his best work ever.

Someone asked me today, “What do you do?”
I replied, “I get people to do X.”

Client says, “We need [target audience] to do X.”
Learning Strategist replies:

1/  What is the target audience doing now relative to X?
2/  What will it take to get target audience to do X?
3/  Who are the best people to help support/motivate target audience to do X?
4/  What do the supporters need to do to help target audience do X?
5/  Measure: How well is the target audience doing X?

Simple is powerful.
How do you help people do X?

Complimentary copy of “How to Solve for X”: