So, you have a stellar learning designer, project manager, possibly a rock star developer on your elearning project team? Everyone (even key leaders) is ready to create a compelling learning or performance solution that will change the world or at least some part of your organization. Crowds will cheer! Bands will play. The world will move in slow motion as this brilliant content is catapulted into the wild. Stop the music. Before you start, answer these 5 questions:
- What are the target audience members supposed to DO after they experience/complete the solution?
- Does your internal project sponsor (AKA, person who is funding the project) clearly understand the anticipated impact of solution given the constraints?
- Is there a clear, inspiring, purposeful, relevant call to action within the solution?
- Is everyone (including the audience members) aware what the purpose of the solution is? Is it a quick fix? Band-aid? Part of a long-term strategy?
- How much of the intended audience is supposed to DO what the solution targets and how well are they supposed to do it?
Oh! The project leader, stakeholder, senior executive doesn’t want to discuss, downplays or eludes to your incompetence? Ok, you have LARGE red flag situation. Be brave. Beg to be heard. Tie your answers to cost savings and projected cost of audience impact. Use scenario-base comparisons to illustrate likely futures if no action is taken. Example: This is what will likely happen if we continue to think of this as a long-term strategy vs. thinking of it as a band-aid approach. (Band-aid approaches are good and sometimes urgently needed! They’re tons better if the least amount of budget is used to execute them.)
The answers and subsequent discussions these will illicit will hone the solution’s impact and design. It will save thousands, likely millions long-term. Best of all YOU will look stellar because….everyone else will look stellar AND the solution will be cost-effective, and have optimal measured impact.
What do you think? What would you add?
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