Hemingway once wrote a six-word story.
He called it his best work ever.
Someone asked me today, “What do you do?”
I replied, “I get people to do X.”
Client says, “We need [target audience] to do X.”
Learning Strategist replies:
1/ What is the target audience doing now relative to X?
2/ What will it take to get target audience to do X?
3/ Who are the best people to help support/motivate target audience to do X?
4/ What do the supporters need ...
Recently, I was speaking with a Designer venting about the lack of reaction she received when she presented a comprehensive learning design plan to her clients. “They said they’d think about and get back to me. That’s it! I worked on this for weeks!” I asked what she did to get buy-in. She said that during the meeting she explained the design and asked if there were any questions and adjustments that needed to be made before detailed ...
If you’re like me, you’ve seen plenty of elearning orientations that are mostly page-turners or text-laden. Here’s an awesome example of an orientation that puts the viewer “inside of the experience.” Forget about telling “the how-to” or “this is what you learn” to someone. What about placing the participant INTO the story. Why tell them what they will experience…let them experience it? Note how this drips of empathy and connection without the use of text/slogans. The experience drives ...
I’ve been blown away. And because of it, I’ve fired myself again. Here’s what my new boss (me) mentioned to me today: Forget content driven by words on screen. Forget the text-based lead-ins that say: After taking this, you will learn XYZ (ok–admittedly I don’t do this. I just want to do all I can to stop this experience-killing habit.) Real change in attitude, motivation, connection….doing…requires emotional connection. Yes…story-telling and scenario-based learning works. Let’s take it steps further. Let’s give it punch, ...
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