Archive for tag: design as strategy

What matters? Have you asked yourself this recently? Try it. I did. Thanks to Missy Durant, author of What Matters….Gratitude, I’ve been reminded about the importance of taking time to reflect and it’s given me renewed energy and focus. I even wrote a letter. Life, work, expectations, perceptions goals…they all can move attention away from what’s important for us.
No doubt answering this question and making it real reaps huge life benefits. Still, I began to ...

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Let’s talk learning design impact. No I mean out-of-this-world impact. Sal Kahn and his team are on a mission to deliver a world-class education to anyone anywhere in the world.  Wait for it….for free. Kahn Academy shares 12-minute lessons on a wide variety of topics using a screen video recorder and pen-writer. Beyond the talk about social learning, LMS’s, and making learning engaging….here’s one man simply sharing lessons…and millions are using them.
What a fantastic example of the ...

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Hemingway once wrote a six-word story. He called it his best work ever.
Someone asked me today, “What do you do?” I replied, “I get people to do X.”
Client says, “We need [target audience] to do X.” Learning Strategist replies:
1/  What is the target audience doing now relative to X? 2/  What will it take to get target audience to do X? 3/  Who are the best people to help support/motivate target audience to do X? 4/  What do the supporters need ...

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Recently, I was speaking with a Designer venting about the lack of reaction she received when she presented a comprehensive learning design plan to her clients. “They said they’d think about and get back to me. That’s it! I worked on this for weeks!”  I asked what she did to get buy-in. She said that during the meeting she explained the design and asked if there were any questions and adjustments that needed to be made before detailed ...

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